Age Old Debate Revisited: HTML Email v. Plain Text Format

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Ever since the first pretty picture could be sent embedded in an email message, businesses have been struggling with the question of which is more effective, sending plain text emails or using html.  The answer, unfortunately, is still as clear as mud.

On the surface, html seems to be the obvious winner.  The primary benefit of html is that you can send high quality graphics right in this email.  This allows you to include company branding and logos, set the tone ...

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