Coming soon in Imnica Mail: A/B Split Tests

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We are approaching to the end of the new Imnica Mail development and I believe it’s the right time to start revealing some new features in Imnica Mail.

A/B Split Testing is a useful marketing method. You simply create different “versions” of your email and send them to different groups of recipients. Then the system picks the winning email content and sends it to the rest of the recipients.

You will be able to set different versions of your email campaign and send them to different groups. Imnica Mail will then decide the winner based on your criteria and send it to the rest.

You will be able to check the overview reports of your A/B split tests and dig into more detailed campaign reports.

Imnica Mail A/B Split Testing

Imnica Mail A/B Split Testing


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  1. aaron  February 20, 2010

    Does it divide my list into two truly random samples?

    In other words, who gets Mail A, who gets Mail B is completely unknown to me and I have no influence in how my list is split into two.

    (as opposed to dividing the list aphabetically, A-L, M-Z, or by date joined, or some other NON-random method of splitting the list in two)

    • Richelo  February 20, 2010

      Totally random samples Aaron.

  2. Aaron  February 28, 2010

    Awesome Richelo! Imnicamail is really taking off!

    Looking forward to this and a new video on the other new features coming up.

  3. Richelo Killian  October 7, 2010

    Yes, completely random samples!


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