How Spam Filters Work

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Protecting yourself against the legal implication of a violation of the CANN-SPAM Act is only the first battle in the email marketing war.  Once you understand spam laws, your next challege is getting your email message past the content filters used by internet service providers (“ISPs”) and into your client’s inbox.

To do this, it’s key to understand how spam filters work.  Spam filters look at some predetermined criteria to decide if your email is junk.  They ...

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Understanding Spam

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If you send email in your business, you need to have an understanding of what spam is and how to avoid it.

The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act applies to anyone sending commercial email in the in the United States.  Spam is defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”.    Notice that the primary purpose of the email message must ...

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Even Google Can SPAM

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As someone who works in the email delivery business, I make a point of checking my SPAM folder, and reading many of the emails that land up there.

Just like anyone else in this industry, I like to understand why emails end up in the SPAM folder, especially when everything else for the sending company is in perfect order.

It’s a fact that even with a perfect IP reputation, all the authentication protocols in place, and excellent email copy, some email STILL ...

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