Protecting yourself against the legal implication of a violation of the CANN-SPAM Act is only the first battle in the email marketing war. Once you understand spam laws, your next challege is getting your email message past the content filters used by internet service providers (“ISPs”) and into your client’s inbox.
To do this, it’s key to understand how spam filters work. Spam filters look at some predetermined criteria to decide if your email is junk. They ...Continue Reading →