Posts Tagged 'Email Marketing'

How to write subject lines that get opened

Posted by: Donna Fox

Email marketing continues to be an effective method of marketing online.  But before you can get your email message read, you’ve got to get it opened.  If your open rates are lower than you might like, work on writing better subject lines.

Subject lines of an email are like small headlines.  They have to be compelling enough to get the email opened and content read.  And you have to do it all in just 50 characters.

Here are a couple great types ...

Continue Reading →
0

Understanding Spam

Posted by: Donna Fox

If you send email in your business, you need to have an understanding of what spam is and how to avoid it.

The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act applies to anyone sending commercial email in the in the United States.  Spam is defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”.    Notice that the primary purpose of the email message must ...

Continue Reading →
3

Green Monday Email Marketing Ideas

Posted by: Donna Fox

We’ve all heard of Cyber Monday, but have you heard of Green Monday?

Green Monday is a uniquely online retailer term, coined by eBay in 2007 to describe their best sales day in December, historically the second Monday of the month. In 2009 $854 Million was spent online in the US. In 2010 that number rose to $954 million and is expected to jump over a billion this year. According to Paypal, the ...

Continue Reading →
0

How to lose all credibility

Posted by: Richelo

I have been marketing online for many years. Since 1997 to be exact.

I am STILL amazed at just how silly some marketers will get too seemingly make a quick buck.

Take the email message below which I received earlier today.

I have blacked out names and links to protect the "innocent". ;-)

Let’s break down the message into what’s good, and what’s bad…

The good:

New Version Of Imnica Mail!

Posted by: Richelo

It has been almost a year in the making, but, the new version of Imnica Mail has FINALLY launched!

Well, actually, it launched a couple of weeks ago, but, we’ve been SO busy with training videos, fixing minor issues, etc, etc, that we’ve just hung back on doing a proper post on the new version along with all the new features.

There has been over 180 improvements and additions to Imnica Mail. Many ...

Continue Reading →
1

An outstanding example of a BRILLIANT newsletter!

Posted by: Richelo

If you have been following anything I have been saying for however long, you will know that I always say that REAL content in email newsletters sell!

Today I want to show you an example of one of the best email newsletters I have ever read!

Sadly, the newsletter was NOT sent from Imnica Mail…. YET! ;-)

Marlon Sanders has been around for a long time, and is hugely successful in the Internet ...

Continue Reading →
0