Imnica Mail http://www.imnicamail.com Email Marketing Solved Tue, 01 Apr 2014 10:17:39 +0000 en-US hourly 1 Happy Birthday Imnica Mail http://www.imnicamail.com/2014/04/01/happy-birthday-imnica-mail/ http://www.imnicamail.com/2014/04/01/happy-birthday-imnica-mail/#comments Tue, 01 Apr 2014 10:17:39 +0000 http://www.imnicamail.com/?p=1181 At the time, many people told me that I was out of my mind to enter such a crowded and competitive market, and, on some level they were right, but, not from a competition perspective, but, a technology perspective.
Wow, the past 5 years has been a massive learning experience. Predominantly on the technology front, but, very much on the business front as well.
We have made monumental mistakes, along with ...]]>
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Ask your reader to whitelist you | part II whitelisting instructions http://www.imnicamail.com/2012/05/18/ask-your-reader-to-whitelist-you-part-ii-whitelisting-instructions/ http://www.imnicamail.com/2012/05/18/ask-your-reader-to-whitelist-you-part-ii-whitelisting-instructions/#comments Fri, 18 May 2012 17:59:42 +0000 http://www.imnicamail.com/?p=1169 Email Whitelist Instructions
We want to make sure technology doesn’t get in the way of you receiving the information you requested.  Your internet provider ...]]>
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Ask your reader to whitelist you http://www.imnicamail.com/2012/05/18/ask-your-reader-to-whitelist-you/ http://www.imnicamail.com/2012/05/18/ask-your-reader-to-whitelist-you/#comments Fri, 18 May 2012 17:00:03 +0000 http://www.imnicamail.com/?p=1167 http://www.imnicamail.com/2012/05/18/ask-your-reader-to-whitelist-you/feed/ 0 How Spam Filters Work http://www.imnicamail.com/2012/05/18/how-spam-filters-work/ http://www.imnicamail.com/2012/05/18/how-spam-filters-work/#comments Fri, 18 May 2012 16:59:06 +0000 http://www.imnicamail.com/?p=1144 To do this, it’s key to understand how spam filters work.  Spam filters look at some predetermined criteria to decide if your email is junk.  They score that criteria ...]]> http://www.imnicamail.com/2012/05/18/how-spam-filters-work/feed/ 0 How to write subject lines that get opened http://www.imnicamail.com/2012/05/18/how-to-write-subject-lines-that-get-opened/ http://www.imnicamail.com/2012/05/18/how-to-write-subject-lines-that-get-opened/#comments Fri, 18 May 2012 16:05:03 +0000 http://www.imnicamail.com/?p=1162 Subject lines of an email are like small headlines.  They have to be compelling enough to get the email opened and content read.  And you have to do it all in just 50 characters.
Here are a couple ...]]>
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ListID Field Display http://www.imnicamail.com/2012/02/16/listid-field-display/ http://www.imnicamail.com/2012/02/16/listid-field-display/#comments Thu, 16 Feb 2012 12:02:20 +0000 http://www.imnicamail.com/?p=1149 Up to now, it has not been the easiest thing in the world to find. You had to either over over the list name, and read it in the URL display at the bottom of the browser, or, you had to open the list, and get the number from the URL bar.
We just rolled out a small update which ...]]>
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Understanding Spam http://www.imnicamail.com/2011/12/28/understanding-spam/ http://www.imnicamail.com/2011/12/28/understanding-spam/#comments Wed, 28 Dec 2011 13:02:41 +0000 http://www.imnicamail.com/?p=1136 The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act applies to anyone sending commercial email in the in the United States.  Spam is defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”.    Notice that the primary purpose of the email message ...]]> http://www.imnicamail.com/2011/12/28/understanding-spam/feed/ 3 Age Old Debate Revisited: HTML Email v. Plain Text Format http://www.imnicamail.com/2011/12/14/age-old-debate-revisited-html-email-v-plain-text-format/ http://www.imnicamail.com/2011/12/14/age-old-debate-revisited-html-email-v-plain-text-format/#comments Wed, 14 Dec 2011 10:13:21 +0000 http://www.imnicamail.com/?p=1130 On the surface, html seems to be the obvious winner.  The primary benefit of html is that you can send high quality graphics right in this email.  This allows you to include company branding and logos, set the ...]]> http://www.imnicamail.com/2011/12/14/age-old-debate-revisited-html-email-v-plain-text-format/feed/ 0 Green Monday Email Marketing Ideas http://www.imnicamail.com/2011/12/12/green-monday-email-marketing-ideas/ http://www.imnicamail.com/2011/12/12/green-monday-email-marketing-ideas/#comments Mon, 12 Dec 2011 08:06:40 +0000 http://www.imnicamail.com/?p=1124 Green Monday is a uniquely online retailer term, coined by eBay in 2007 to describe their best sales day in December, historically the second Monday of the month. In 2009 $854 Million was spent online in the US. In 2010 that number rose to $954 million and is expected to jump over a billion this year. According to Paypal, ...]]> http://www.imnicamail.com/2011/12/12/green-monday-email-marketing-ideas/feed/ 0 Green lights across the board! http://www.imnicamail.com/2011/09/27/green-lights-across-the-board/ http://www.imnicamail.com/2011/09/27/green-lights-across-the-board/#comments Tue, 27 Sep 2011 10:24:45 +0000 http://www.imnicamail.com/?p=1085 We finally were able to upgrade the core servers this past weekend, and everything is now SUPER fast!
Just to give you some idea of how things have improved …
Before this upgrade, the absolute maximum messages we were able to deliver in an hour, per server, was around 350,000. Since this upgrade, we ...]]>
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