Happy Birthday Imnica Mail

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Today, exactly 5 years ago, Imnica Mail was “born”.

At the time, many people told me that I was out of my mind to enter such a crowded and competitive market, and, on some level they were right, but, not from a competition perspective, but, a technology perspective.

Wow, the past 5 years has been a massive learning experience. Predominantly on the technology front, but, very much on the business front as well.

We have made monumental mistakes, along with all the small ...

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Ask your reader to whitelist you | part II whitelisting instructions

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Our last article discussed why it was important to get your reader to whitelist you, and how to ask them.  Following is an example of what you should write on your whitelisting instructions.  Feel free to copy and use these directly.  I’ve italicized every place where you need to change the words to your specific information.

Email Whitelist Instructions

We want to make sure technology doesn’t get in the way of you receiving the information you requested.  Your internet provider probably uses ...

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Ask your reader to whitelist you

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No matter how good Imnica is at ensuring great deliverability rates, and keeping you on the good side of internet service providers, or how your message content stacks up in a spam check…some of your email is going to find it’s way to your reader’s spam folder.  Think of how often this happens to your ordinary email on a regular basis from overzealous spam filters.  It’s bound to happen with your email marketing list.   One key way to increase deliverability ...

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How Spam Filters Work

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Protecting yourself against the legal implication of a violation of the CANN-SPAM Act is only the first battle in the email marketing war.  Once you understand spam laws, your next challege is getting your email message past the content filters used by internet service providers (“ISPs”) and into your client’s inbox.

To do this, it’s key to understand how spam filters work.  Spam filters look at some predetermined criteria to decide if your email is junk.  They ...

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How to write subject lines that get opened

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Email marketing continues to be an effective method of marketing online.  But before you can get your email message read, you’ve got to get it opened.  If your open rates are lower than you might like, work on writing better subject lines.

Subject lines of an email are like small headlines.  They have to be compelling enough to get the email opened and content read.  And you have to do it all in just 50 characters.

Here are a couple great types ...

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ListID Field Display

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The ListID field is required whenever you use the API, or any of the software which integrates with Imnica Mail.

Up to now, it has not been the easiest thing in the world to find. You had to either over over the list name, and read it in the URL display at the bottom of the browser, or, you had to open the list, and get the number from the URL bar.

We just rolled out a small update ...

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Understanding Spam

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If you send email in your business, you need to have an understanding of what spam is and how to avoid it.

The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act applies to anyone sending commercial email in the in the United States.  Spam is defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”.    Notice that the primary purpose of the email message must ...

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Age Old Debate Revisited: HTML Email v. Plain Text Format

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Ever since the first pretty picture could be sent embedded in an email message, businesses have been struggling with the question of which is more effective, sending plain text emails or using html.  The answer, unfortunately, is still as clear as mud.

On the surface, html seems to be the obvious winner.  The primary benefit of html is that you can send high quality graphics right in this email.  This allows you to include company branding and logos, set the tone ...

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Green Monday Email Marketing Ideas

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We’ve all heard of Cyber Monday, but have you heard of Green Monday?

Green Monday is a uniquely online retailer term, coined by eBay in 2007 to describe their best sales day in December, historically the second Monday of the month. In 2009 $854 Million was spent online in the US. In 2010 that number rose to $954 million and is expected to jump over a billion this year. According to Paypal, the ...

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Green lights across the board!

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Unless you have been living under a rock in the desert, you will know we had some serious issues with email sending the last 2 weeks.

We finally were able to upgrade the core servers this past weekend, and everything is now SUPER fast!

Just to give you some idea of how things have improved …

Before this upgrade, the absolute maximum messages we were able to deliver in an hour, per server, was around 350,000. Since this upgrade, we have not been ...

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