We are approaching to the end of the new Imnica Mail development and I believe it’s the right time to start revealing some new features in Imnica Mail.
A/B Split Testing is a useful marketing method. You simply create different “versions” of your email and send them to different groups of recipients. Then the system picks the winning email content and sends it to the rest of the recipients.
You will be able to set different versions of your email campaign and send them to different groups. Imnica Mail will then decide the winner based on your criteria and send it to the rest.
You will be able to check the overview reports of your A/B split tests and dig into more detailed campaign reports.