If you have been following anything I have been saying for however long, you will know that I always say that REAL content in email newsletters sell!
Today I want to show you an example of one of the best email newsletters I have ever read!
Sadly, the newsletter was NOT sent from Imnica Mail…. YET! 😉
Marlon Sanders has been around for a long time, and is hugely successful in the Internet Marketing world.
His latest newsletter was published today, and I am copying it in this post AS IS! No affiliate links of mine, just an exact copy of his newsletter.
I really want to showcase how it is supposed to be done! 😉
Here you go:
Marlon's Marketing Minute August 29, 2009 Hello, Marlon here. This week's Marlon's Marketing Minute article: Are You Gonna Produce Or Are You Gonna Consume? Subtitle: The real answer to why only 3% succeed and how to know if YOU will be part of the 3% or the 97%. IN THIS ISSUE: -- The truth about people who complain in forums -- How to know if YOU will be a success at Internet marketing -- The Internet marketing mantra that virtually guarantees success -- The different between a job and Internet marketing -- The unvarnished truth about Internet marketing -- Why some fail and some succeed -- How to avoid becoming a bloated info glut Feel free to take this PDF and stick it on your web site, blog, Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google Pages. Put it up and announce it on Facebook, Twitter, your blog, email, or whatever else you have. This IS an article people will want to read. You WILL make sales from the link in the resource box. If you don't have a reseller ID, just go to: http://www.getyourprofits.com and sign up. It only takes 2 minutes. There are 4 ADS at the end of this ezine. You can replace all THOSE with reseller links if you want. Marlon Sanders P.S. After you read today's article, please pass it along on your blog, email or just to a few good friends. Then hit me back on my blog. I personally comment back. Let me hear from YOU! http://www.TurboProfits.com/tracking/go.php?c=aug22_blog Go there today to see what all the cool stuff looks like that I'm showing you how to add today. PPS: Other marketers ONLY send you good content during their product launch. I'm with you every week, motivating, inspiring, educating. Where are THEY when a product launch isn't going down? I'm here every week delivering rock solid content based on years of experience. If you like what you get here, and want more of it, please pass the word along on forums, blogs and so forth... that THIS is the ezine to come to for real world marketing help. ****************************************** Marlon's Marketing Minute Electronic Newsletter http://www.promotemarlon.com Vol. 4, #31, August 29, 2009 ****************************************** This issue contains: A. Sponsor Advertisement: I got 500,000 reasons! B. Announcements from Marlon (Important) C. Main Article: Pimp out your blog in 4 easy steps! D. Services You Can Use Brought to you by: Marlon Sanders - Publisher ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ A. Sponsor Advertisement "I got 500,000,000 REASONS that prove Promo Dashboard will rock your sales and color your world green" Who else wants to find out how Ben Hart sold and raised 500,000,000 PLUS hauls in 90 g's a month online -- with only 1 or 2 employees? That's 500 gazillion GOOD reasons to get the Promo Dash. Grab my interview with him PLUS get on the Quick Start call this next week. http://www.TurboProfits.com/tracking/go.php?c=913ezinetopsponsor ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ B. Announcements from Marlon ==> Do NOT email us for customer support Do NOT email us for customer support. We are anxious to serve you at: http://www.getyoursupport.com We have LIVE CHAT to serve you better. Most people in this business skimp on this. I don't. Tim is an award winning customer service person. ==> New forum for AFFILIATES -- http://www.getyourprofits.com We're just beginning so there aren't any posts yet. But feel free to break the ice. ==> Give Away "The Best Of Marlon Sanders" to your friends or list and snag spending cash and prizes! I've just released "The Best Of Marlon Sanders" Give it away to your friends or list and snag affiliate commissions as well as prizes. http://www.getyourprofits.com ==> Download your FREEBIE ebook now. "The Best of Marlon Sanders" http://www.bestofmarlonsanders.com There is a squeeze page. The idea is for you to enter the email address you actually READ! I'll send out a version later where you can bypass the squeeze if it bugs you. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ C. Are You Gonna Produce Or Are You Gonna Consume? Subtitle: The real answer to why only 3% succeed and how to know if YOU will be part of the 3% or the 97%. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Are You Gonna Produce Or Consume? Let's get it straight. All the money in this business is made by being a producer, not a consumer. Now, being a consumer is NOT bad or wrong. But here's the secret: You consume to produce. Let me share a fact: It's been estimated that 97% of customers of info products don't make anything. Why? Because the never produce and promote. They just consume and make up reasons why they can't do it, why it won't work for them, why they are different, why their situation is different, and why later not now is the time to start. True story. This fact is true of ANY info product business where you are teaching people how to do things. Whether it's how to invest in stocks, real estate or anything else. So realize this happens in EVERY industry, not just mine. It's really crucial that you get this straight in your head. For one thing, in the U.S., you are supposed to publish "typical results." No one does. Why? Because the typical result is 3%. Now, colleges do fair slightly better. 80% of the people who graduate with a degree NEVER work in the field they got their degree in. So if 4 years of college and $50,000 or $100,000 can't get people a $30,000 a year entry level job, why is it that a small minority of people with a chip on their shoulder, think they can buy a $97 course and with almost NO effort grab six figures? Why is that? It makes no sense. That a human being with intelligence could think that baffles me. People want something where someone else gives them a defined set of instructions, they do it with no risk, and they get a check. THAT is called a "job," not a business. You don't push a few buttons and money magically appears -- NOT until you have a list or form agreements with people who DO have lists. Then, yeah, you push a few buttons and money appears. This is not a job. It's a business. And by nature, business is volatile, uncertain and there is risk involved and no guarantees. If you can't deal with that fact, keep your day job. Honestly. If you're lazy and think you'll make 100 g's a year by being dumb, stupid, in-informed and uneducated, keep your day job. But you're about to be fired from there -- so you better have a check up from the neck up. There IS no room in the world for people who cannot produce and promote, even if all you're promoting is yourself at your job. On the flip side, if you take the number of people who product and promote at least 3 products with a degree of intelligence, diligence and effort, I imagine the results are pretty good, if not really good. The reason 97% don't get results is 90% or more didn't REALLY give it their best shot. They stuck a toe in the water and "tried" just to see if "this thing is real." Well guess what? That isn't how it works. You don't read one book on chess, and enter a chess tournament to see "if this book is worth anything." It's a skill that takes practice and repetition. "Yeah, but Marlon, all the sales letters say it's easy." Actually, a few do but most by respected, legitimate marketers don't. They promise to show you how THEY and maybe a few customers have gotten great results far above average (remember, the average result is nothing because people don't implement at all or precious little). Now, I LOVE being a consumer. I have vast libraries in my home because I love to read and learn new, exciting things. And when I speak, I speak from experience. I prefer consuming to producing. Why? 1. Things go wrong when you produce. The software doesn't work, you can't figure this or that out. Something doesn't work right. That can lead to feelings of frustration or even feelings that somehow something is wrong with YOU that you can't figure this out. But follow me on this: Your FEARS of your own stupid feelings of failure or frustration. NOT of what it takes to get things done. Murphy (Murphy's law...look it up) is a part of any business. 2. Nothing works the first time Write it down. It never works out the way you want the first time. If that wasn't true, then sports teams would only hold ONE practice session before they played games that counted. Think about it. Even the great Tiger Woods and the greatest athletes in the world practice over and over. Yet, to my absolute mystery, somehow a few people think they can have the Internet lifestyle by reading one ebook and working 15 minutes a day. Please. Get real. There IS an Internet lifestyle. But you pay your dues first. You learn, you practice, you test, you tweak and you learn some more. Now, I've seen that compressed into literally very short time frames. My friend Jason Fladlien is 20 months into the Game and bringing in $30,000 to $50,000 a month BUT he has PRODUCED dozens of products in that time span and promoted them to a small list of only a few thousand names (but a list growing rapidly now). Doesn't matter you have a small list. THAT is how you start out. You start out, you produce and you hit singles or bunts to start with NOT grand slams. If someone DOES hit a grand slam their first time at bat at product creation, THAT isn't typical. Typical is like me -- my first products hardly sold. Like my one on how to avoid TV Repair Ripoff that I advertised in the TV Guide. If your TV was broke, would you be READING the TV Guide? Those are the dumb mistakes beginners make. It's part of the normal learning process. Are you a NEWBIE? If you are, you can STILL produce $10 reports, little pdf's or audios you sell, simple things. Get in the HABIT of producing and promoting and not just consuming info until you are a bloated info glut. I got a real problem with people who want and expect something for nothing. For people who think an ebook or even a coaching program will magically open the doors to the Internet lifestyle. You produce and promote. Like breathing. Do it over and over and sooner or later you'll pretty good at it and that's when your luck finds you. That's when your money finds you. That's when success happens overnight. Now it helps if you produce and promote things with the perception of value that people want to pay for. That helps a lot. =================== So What DOES Work? =================== What works is to produce while you consume. Start building your list, creating and promoting products. THIS is what works. Even if you're not competent, even if you make mistakes, even if you get frustrated, even if you don't feel you have the right to create a product, even if your web page is kinda ugly, even if you aren't confident in what you're doing, even if you don't know everything, even if you aren't a good writer, even if you sound less than perfect on audio. NO EXCUSES. You get your assets busy and you produce and promote. Produce and promote. Produce and promote. Repeat after me. Produce and promote. Produce and promote. It's a mantra. Say it now. Produce and promote. Produce and promote. Stop over analyzing. Stop your second guessing. Stop making excuses. This is the ONLY mantra that virtually guarantees your success....I say "virtually" because not everyone succeeds -- at anything. Not everyone succeeds at golf, tennis or chess. Business is no different. But as a general rule, if you persistently and relentlessly create, produce and promote products that are wanted and needed to audiences known to be passionate about buying and spending money, it'll be hard for you to NOT succeed. This is the straight and narrow path to success -- the one I have been teaching and preaching since 1998 and before. This is the EVERGREEN path to success. The money you spend to learn it won't be wasted because it's a skill. Producing and promoting never "stops working." Back in 0 B.C. people were producing crops and promoting or selling them. They were producing cows or donkeys or whatever and promoting and selling them. This is evergreen. It's not as sexy or exciting as sending one email and having 100 g's come in the door. The most read email I've had recently was the Terry Dean report I gave away about how he brought in 100 g's by sending 1 email. Which is all true. But he had a list of qualified prospects to send that email to. But it shows that even on my list of people who hopefully read this ezine every week, people are entranced with the idea of pushing a button and having their bills paid for the year. Get real. Honestly. Aren't we both adults here? Aren't you aware that the path to success lies in producing and promoting and not magic. Cavemen believed in magic. In third world countries where books and education are lacking, people believe in magic. But you aren't a caveman, you have books and the Internet and you're in charge of educating yourself. So cut the crap, forget the magic and get your assets busy producing and promoting. And if you don't want to do that, keep your day job and seduce yourself into believing that your job is about something OTHER than producing and promoting, which of course it isn't. You just don't have responsibility for the ultimate product and the exchange obtained for it. It's a matter of what you FEEL you're responsible for. Those people who go in forms and complain that they "tried Internet marketing" and it didn't work. Did they produce and promote? Produce and promote? No. They tried promoting affiliate products to a really low quality list they built using questionable, unproven methods because they wanted to "try it and see if it works" instead of committing to do it. So someday when the NEWS hits the fan that "97% don't make it in Internet marketing," ask yourself out of those 97%, how many do you REALLY think followed the mantra 3, 4 or 5 times? You know why people have jobs? Because they are comfortable letting someone else do the hard work of producing and promoting, and they just want to be a cog in the wheel without much responsibility for producing and promoting the thing that is actually sold to the end buyer. You STILL produce and promote on a job. But you have defined steps with a known outcome. That's called a job. An entrepreneur lives in changing markets and an uncertain world where any one product may or may not sell jack. That's life. That's marketing. You can do surveys and market research to put the odds in your favor. But it's STILL uncertain. They cure is to produce and promote a LOT! Not a little. So I got a question for you. This next week are you ONLY consuming? Are you ONLY reading my ezine? Are you making excuses for all the reasons producing and promoting won't work for you and how you need to wait for some reason, and why your equipment isn't good enough, your voice isn't good enough, your writing isn't good enough, you don't have the confidence and you aren't sure it'll work. Or are you going to shut the muck up and produce and promote? Really, this choice is yours. Do you want a job? Or do you want the Internet lifestyle? If it's the latter, start producing and promoting. Marlon Sanders The King of Step-By-Step Internet Marketing ----------------------------------------------------------- Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy and the KING of Step-By-Step Internet Marketing." To get on his killer ezine list, to get cheat sheets and all kinds of other goodies every Saturday and during the week, to get simple, to-the-point Internet marketing know that works real world without all the hype, go to: http://www.marlonsnews.com and subscribe Check out all my products here: http://www.getyourprofits.com (SIGN UP AS A RESELLER, put YOUR reseller URL and ID where the above link is, post this on your web site and make some dough for spreading a killer guide everyone will want to read.) ////////////////////// REPRINT RIGHTS: You have permission to use the above article without omission and including the resource box. You have the right to insert your reseller URL for any products I mention ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ D. Services You Can Use (If you want to post this ENTIRE ezine, you can replace the following links with your RESELLER links) 1. The Marketing Dashboard: Amazing Formula and Gimme boiled down to icons and step-by-step. Doesn't replace AF and Gimme but useful. Basically, it spoon feeds all the things in AF and Gimme. http://www.getitgoing.com 2. The Marketing Diary: Me teaching Matt daily all the details of the Amazing Formula and Gimme system. This contains additional insights into The Amazing Formula and Gimme that you won't find in those products. It's literally what I taught to Matt in his first 90 days with me. http://www.themarketingdiary.com 3. After 8 years, thousands of customer emails, thousands of buyers in virtually every major city in the world (and many you haven't heard of), 13 web site designs, 4 product designs, after ebook and CD versions, after endorsements from major marketers the world over, after hundreds of marketers and products have come and gone, after attacks by the world's most notorious criminals, after attempts to put it under, there is ONE product that remains and stands tall. There is one product that is stable. http://www.amazingformula.com 4. Are You Paying Over $10.00 For Hosting? If you are, you may be getting ripped off. Design Dashboard shows you not only the basics of doing your own design but really walks you step by step through setting up your hosting, autoresponders and shopping cart. http://www.designdashboard.com 5. LAST CHANCE? Grab the brilliant video by Adeel Chowdhry on how to mash together stock video, stock sounds and stock music to create an attention-grabbing, compelling video you can put on your sales page, Facebook, Squidoo lenses, Hub Pages, or even Twitter out to your list. http://www.PromoDashboard.com 6. Your Own Products? It's the only step-by-step, A to Z system not JUST for creating info products .... but that shows you HOW to select product ideas using my "flanking move" I've built my business on, HOW to do 12-product surveys with an actual example, that gives you a tested, proven email & source witha 30% success rate in getting interviews with experts -- PLUS, templates that would cost your more than the Dashboard to have custom created! http://www.productsdashboard.com +++++++++++++++++++++++++++++++++++ E. Get the Evergreen Traffic System +++++++++++++++++++++++++++++++++++ Tinu emailed and says she has added new info on social media! Most All Her Domains Got Shut Down, She Can't Get Out Of Bed Some Days, Her Hands Swell Up Like Balloons, Her Podcast and Video Hosting Got Shut Down -- And She STILL Snagged 3,579 Average Visits Per Day In April 2008! http://www.TurboProfits.com/tracking/go.php?c=7_25_tinue Evergreen Traffic System is now sold and serviced directly by Tinu ============================== Copyright 2009 Higher Response Marketing Inc. AllShare